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Digital Versions More Expensive Than Print Editions––Why?
No one doubts that the iPad and other mobile devices have revolutionized the marketplace. As consumers start to embrace this new technology, we have seen magazine and newspaper publishers offer digital...
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The Most Effective Magazine Ads of 2010
Does advertising work? Do ads inspire purchases? Strong and strategic advertising must capture the attention of the audience, be understandable, quickly communicate a message that will be memorable and...
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Adweek Redesigns its Magazine
Pentagram was recently hired to redesign the popular advertising industry magazine Adweek. The firm also worked on Brandweek and Mediaweek. The new design does a great job of energizing the layout,...
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How will Apple’s Newsstand Affect the Printing Industry?
Last week, Apple released details on its new operating systems for iOS devices and personal computers. With this came the introduction of many new and innovative features, which John Carew documented...
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Are cross-media hooks, hashtags, and social badges the new footer for...
The introduction of the Internet as significant competition for traditional advertising sources opened the door for wider adoption of hooks, or cross-media connections. Now advertising is containing...
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The Most Effective Magazine Ads of 2011
Image from industryleadersmagazine.com What makes a magazine ad effective? When purchasing a magazine or a newspaper, we mostly look for the stories we are interested in reading. Magazines are not...
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